Kelly Roach

speaker

1,101 appearances 6 recordings 3 series first heard Jan 2025 last heard 18 Sep

Kelly Roach’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.

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It's escapism.

So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl.

Let me see.

Oh, she's really cute over there, right?

And then someone would, right?

So the problem with how-to marketing is it's a great way to get people in your ecosystem.

It's not a great way to keep them.

And we have to remember, what's the purpose of marketing?

The purpose of marketing is to attract so that you can nurture and finally convert

people into paying customers.

Well, if you miss this middle section of nurture, they never make it over here to conversion.

And that's what's happening to a lot of marketers.

They pump out this how-to marketing.

And this is, you know, a lot of people are doing their pointing and their dancing and

you know, their lip syncing and all of those things.

And that's fine.

Do you have a way to then bring them through that process and finally get them to convert?

Okay.

So how to get some in, it doesn't keep them there.

We want you to not just do how to, but we want to elevate from, okay, I see you as a credible teacher.

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