Kelly Roach

You don't have to be controversial in order to be convicted, but you do need to have a belief system because otherwise, why would someone choose to work with you versus choosing to work with someone else? And that's the problem. Everyone wants to say me too. Every marketer wants to say, oh yeah, like everyone in my space is doing this. Yeah, we do that too. And we do it better.

You don't have to be controversial in order to be convicted, but you do need to have a belief system because otherwise, why would someone choose to work with you versus choosing to work with someone else? And that's the problem. Everyone wants to say me too. Every marketer wants to say, oh yeah, like everyone in my space is doing this. Yeah, we do that too. And we do it better.

You don't have to be controversial in order to be convicted, but you do need to have a belief system because otherwise, why would someone choose to work with you versus choosing to work with someone else? And that's the problem. Everyone wants to say me too. Every marketer wants to say, oh yeah, like everyone in my space is doing this. Yeah, we do that too. And we do it better.

You don't have to be controversial in order to be convicted, but you do need to have a belief system because otherwise, why would someone choose to work with you versus choosing to work with someone else? And that's the problem. Everyone wants to say me too. Every marketer wants to say, oh yeah, like everyone in my space is doing this. Yeah, we do that too. And we do it better.

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?

Let's pause there because I know I just kind of covered a lot.

Let's pause there because I know I just kind of covered a lot.

Let's pause there because I know I just kind of covered a lot.

Let's pause there because I know I just kind of covered a lot.

Let's pause there because I know I just kind of covered a lot.

Let's pause there because I know I just kind of covered a lot.