Kelly Roach
speaker
1,101 appearances
6 recordings
3 series
first heard Jan 2025
last heard 18 Sep
Kelly Roach’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
And I focused on just those three things over and over and over again. And that's how I got the business off the ground. So the first hurdle was no one knew who I was. I had no audience. I had no network. I had no email list. And I was starting from scratch. And so it was, how do you even get people to pay attention to what you're doing or care?
Und so habe ich mich einfach darauf konzentriert, wie ich so viel Wert, so menschlich wie möglich, am Markt jeden Tag gratis bringe. Das war mein einziger Ziel, als ich angefangen habe. Wie bringe ich Wert? Also habe ich Videos gedreht, die ich, übrigens, absolut schrecklich war. Ich war so nervös. So awkward and uncomfortable. Like those early videos were not good, but I forced myself to do it.
Posting tips, posting strategies. And I knew that I had accomplished my goal when I got a message one day, Charles, from someone that was following on my Facebook page. And they sent me a message and they said... Nice.
Und das war ein großer Moment für mich, dass ich erkannt habe, dass man konsistent mit diesen Depositen in der Reciprozitbank ist, dass man wirklich servicevoll ist, dass man wirklich Wert erzeugen kann. Das Unskalierbare ist wirklich skalierbar. And so you ask what hurdles. That was the first hurdle. You know, then, of course, the second hurdle is I'm working a full time job.
I have three hours a day. How the heck do I figure out how to get this business growing? As soon as my business started taking off, I found out I was pregnant with my daughter. So now I have a newborn. I'm breastfeeding. I'm working a job and growing a business. Really interesting dynamic. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep. Lots of sleep.
But I'm taking it way back to the beginning stages, because you said if you're a new coach or consultant getting started today.
Ja, absolut. Well, I mean, my journey launching started off like this. When I was a new entrepreneur in the online space, I did what anything, any good new entrepreneur does. I went and invested in all the courses, the coaching programs. I hired a coach. I hired a mentor. I started studying all the launch models that were being taught. At the time, there was really only one show in town.
That was the PLF method. And for anyone that remembers back in the day, this is a very, very tech-heavy, very complex, very expensive process. So formal videos, a video crew, slide decks, hundreds of emails, multiple tech, okay? So here I am, a new entrepreneur. I'm just getting started. I'm already awkward on camera, trying to figure out how to do all the things.
So it's no surprise to venture to guess with almost no audience, very small audience, that these launches were losing money. And I was losing money and losing money and losing money. Even though I was a great student, I was studying the method, I was executing what was being provided. And it's not that that method wouldn't work, it's that it wouldn't work for the average entrepreneur.
The average entrepreneur is bootstrapping a business, they have a small but growing audience, they're early stage in their business and they're trying to figure out how to make a name for themselves. And I wanted to create a method for myself that allowed me to override all these things.
The complexities of the tech, the expense of all of these different pieces that you're moving together, all of the distractions of all of these things that took you away from actually doing what we're doing right now, which is having a meaningful conversation that adds value for people. And this happened to converge with the exact time that live streaming happened.
became available because dating myself now, when I started in the online space, probably when you started, live streaming wasn't a thing yet, right? So I saw this tool and I was like, so you're telling me that we get access to billions of people for free, 24 hours a day, seven days a week. And no matter where you are in your journey, you get to just run an infomercial. Any day, anytime, for free.
So I said, I'm going to start leveraging the power of live streaming. I killed all the tech. I had no landing page. I had no email sequences. I had no anything. And what I did was I designed a four-part process where I would stack value, I would teach four building blocks.
And the way that I tell people to think about the live launch, and it's called the live launch method, I've taught it to over 100,000 people now, very commonly used verbiage in this space now, yet many people don't really understand how to do it the right way.
You take the four building blocks, that if you could only tell someone four things, four key lessons about the thing that you teach, the solution that you offer, the result that you help people to get, if you could only teach four short lessons, and you had to get them results for free in advance of payment, that's what you teach in the Live Launch. So it's four sessions in a row.
You teach for free. You give value. And your goal is to get them out of being a passive participant, just consuming your content, to an active participant, taking a new action, developing a new mindset, getting into motion in some way, shape or form with the objective that your four free sessions are worth more to this person than the last three things that they paid for.
Your job in the live launch is to get people a result for free in advance of payment, because an object in motion is likely to stay in motion unless something more powerful comes in its way, right? We know this. So the goal of the live launch is to get people taking action, to get them moving forward, to get them see, oh my gosh, this thing is possible for me. Here I am. I've been stuck.
I've been frustrated. I've been in the same spot for months, weeks, maybe years. Now all of a sudden I did these free sessions. I'm taking a new action. I'm getting a result. And now you have them in action. And of course they don't want to disconnect.
from your energy, from the results that they're seeing, from the action that they're taking, which is when you flip into what I call the five days of selling, where you do five back-to-back sessions, where you invite them to come and join you inside your product, your program, your service, whatever it is that you sell.
And so over the course of those five days, you're continuing to add value, but you're doing it in a very different way.
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