Kelly Roach
speaker
1,101 appearances
6 recordings
3 series
first heard Jan 2025
last heard 18 Sep
Kelly Roach’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
You're doing case studies, you're doing interviews, you're doing co-working sessions, you're giving them homework to work on, you're doing mindset sessions, you're proactively addressing all of the objections that you know people have to buying, but you're still continuing to sell and invite them. And there's studies that have been done on brain science that when someone spends nine hours
connected to a message, a person, a communication, they are going to build that know, like, trust factor that we know is essential to get people to buy. And so there's a lot of elements of the live launch. I wrote a book on it. I'm actually recording the brand new 2025 audio book as we speak with all the updates for the new year.
But what that did for me and what that's done for all of my clients and the people that I've been teaching that to is one, it killed the complexity. The number one reason why people attempt to launch and they don't have success is they're not actually focused on connecting and engaging and serving the people.
They're focused on the 800 other moving pieces that they're trying to manage just to execute the launch. That has nothing to do with adding value for anyone. There's no presence. There's no intent. There's no actual deliverables for the people that are giving you their time essentially. So it kills the complexity, number one. Number two, it kills the expense.
So when I started launching and I was following these other methods, I had to pay for all the tech, I had to pay for all the people to edit all the slides, all the videos, copywriting for all the emails. I had to layer and layer and layer so many expenses just to do the launch
that to make the launch productive, you are already in a hole before you made a single sale, which is probably what the experience of a lot of people listening to this video are. So the reason why I teach the live launch the way that I do is that you can start off completely organically You don't need to have a big team.
You can do this the first time without running ads, without adding any expensive tech, without anything other than your phone, which is what I did. I scaled the business on my phone without any tech, without any extra things until I started getting six and multiple six-figure launches. And then I was like, okay, now I'm going to start
die Tools und Dinge, die Segmentation geben und Dinge, die Daten geben und all diese anderen Dinge. Und ich denke, das ist eine der Dinge, Charles, die es wirklich für Leute tötet, ist, dass sie versuchen, eine Level 20 Strategie zu machen. when they don't have mastery of Level 1. And Level 1 is connect and convert.
It's literally get people to be compelled by your message and willing to give you your time and then be a good steward of that time. And so many entrepreneurs are over here executing all these highly complex funnels and SEO and this and this and this and this.
And they're spending tens of thousands of dollars to do a strategy that they're never going to get a result from because they don't understand the fundamental that the strategy sits on top of. So the live launch is about helping people get good with conveying their message in a compelling way.
Getting people a result in advance of payment, building and accelerating trust and making offers so that we can get good at those four components and then move on to layering and stacking all of the tools and all of the accessories and all of those extra things that help you with the scale process. So hopefully that gave a little bit of what... Just a little bit.
Yes. So, I mean, first of all, content, like practice going live. That's the thing. A lot of people want to launch, but they don't know how to run a launch conversation that is going to compel someone to sit there and to engage and to show up again to a launch. So how do you do that? You start doing a daily live stream. You start practicing. It's just like an athlete.
What does someone that play basketball come in? They start dribbling down the court from the moment that they start practice every day. So if you want to scale a hundred million dollar business, you have to start by learning how to make a sale. If you want to scale a live launch, you have to start by learning how to do a live stream.
So the first thing I would tell people to do is start going live, start adding value, start putting content on people's feed. The second thing I would say is you have to start engaging with people. And this is one of the greatest disservices that I think that has happened to entrepreneurs in the last five to ten years.
When you look at billion dollar companies in the corporate space, which is where I came from, you know, they have databases, they make phone calls, they send emails, they have meetings and they sell things and they sell things every single day. They're selling all the time, every single day.
Well, entrepreneurs have been told this story that if they just learn marketing, they'll never have to talk to anyone. They're going to make sales automated overnight while they sleep. And even when someone pays them and gives them money, they don't need to interact with them. So they keep hearing this story over and over and over again.
And then so many entrepreneurs are so broke and they're in so much debt that they have to go back and get a job. Because the story that they're being told about what entrepreneurship is versus what it takes to build a business, they're completely incongruent. You know what I'm saying?
The easiest thing to do is, I don't care if you have one follower on social media. I started from zero. I did not use social media personally. So when I say I started from zero, I actually mean I started from zero because I had like Ja. Ja. Ja. Thank you so much for being here. I am so interested in what you'd like to learn about ABC XYZ, whatever your topic is, whatever your business is.
I'm about to create a bunch of new content. I really want to make sure that I'm serving the people that are honoring me by being here.
Und was die Leute falsch machen, ist, dass sie sofort ihre Follower auf Social Media spammen, wenn sie keinen Wert für sie haben, sie haben keinen Rapport gebaut, es gibt keine Verbindung, die Leute sind nicht in deine Marke gekauft, sie versuchen nur, zu schauen, was du tust. And they're already like hammering them, you know, with some type of spammy message.
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