Kelly Roach
speaker
1,101 appearances
6 recordings
3 series
first heard Jan 2025
last heard 18 Sep
Kelly Roach’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
But what I found is that when you approach that completely differently, and I've been doing this since I first started my business, I would get a follower. And even when I was starting and I had a very small team, I started off with a part-time fractional admin. You send a message, hey, thanks so much for being here. Kelly is about to record some great new content.
What are some topics that would interest you? Und wir haben von Anfang an angefangen, einfach nur zu kursieren und zu kursieren und zu kursieren, indem wir einfach Fragen stellen. Also ich denke, das wichtigste Ding, und ich sage es immer Leuten, wenn du Dinge verkaufen willst, musst du in der funktionierenden Realität der Person sein, die du verkaufen willst.
Es geht nicht darum, was du verkaufen willst, sondern darum, was diese Person kaufen möchte. Und das gleiche geht für Content. Es geht darum, wer du servieren willst. Ask them what matters to them. Ask them what questions they have. Be focused on being of service. When you make it not about you, it's so easy. Business gets really, really hard when we make it about ourselves.
Business gets a lot easier. I won't say easy because business is not easy. But business gets a lot easier when you make it about other people and when your intent and your focus is on service. So we've been doing that since the very beginning of starting my first company and we still do it today. We'll get new followers.
Hey, you know, Kelly's about to record a bunch of new podcasts for this month. What's a topic that you'd be really excited to tune into and start listening to? And they'd say, oh, Kelly has a podcast. I didn't even know that. Great. Now you get a new podcast follower because they gave you a topic and they're excited to listen to the show where you talk about it. So it's just keep it simple.
I think that's the biggest thing. Human connection, human connection.
Ja, well, what I'll say is in the live launch book, I have 41 page case studies of people just like you that had no idea. How could this work for me? What could this look like? Will this work in my industry? Will this work in my business? Is my business too small? Is my network too small? Do I not? You know, they have all the same questions that everybody has.
Every person here listened to and I would just encourage you to just grab the back of the book and flip through it and just point to a page and read it and you will leave so inspired and you will realize like this is live launching is for the everyday entrepreneur. I call this the strategy for the everyday entrepreneur that wants to achieve extraordinary things. And it's accessible to everyone.
And you just start from where you are with what you've got. But I think it all comes back Ich habe so viele Leute, die von mir gekauft haben, die mich von jemandem referierten, der nicht mal mein Klient war. Because they saw my content or they sat in one of my launches or they read one of my books and they were like, oh no, she's the girl that you have to go to for that.
And so I think people don't realize it's not like one plus one equals two. It's like one plus one equals ten when your intent is focused around serving and adding value.
Yeah, it's so good. And here's what I always say for starters. Most businesses don't grow because the business owners just don't even make enough offers to grow. So I always say before you focus on the quality, you have to focus on the quantity. On average, an adult learner needs to hear something eight times. Wow.
Das ist, warum der Live-Launch euch ermutigt, die Offer über und über und über und über wieder zu eröffnen. Und der größte Fehler, den die meisten kleinen Geschäftsführer machen, ist, dass sie einfach nicht ihre Offer freundlich genug teilen, für jemanden, der vielleicht interessiert hat, der vielleicht ein perfekter, idealer Klient war. Sie haben einfach nicht genug, äh,
Es ist nicht Daten, es ist fast die Familiarität, den Komfort zu haben, um die Kaufentscheidung zu machen. Also das erste, was ich den Leuten immer sage, ist, bevor du sogar in die Fähigkeit des Versellens hineingehst, musst du dich auf die Anzahl der Offerungskonsistenzen konzentrieren. And this is why going back to the question you asked earlier, like what can they do to get started?
And I said live streaming. I love that because it is a safe space for you to practice both adding value and making offers. Because when you're live streaming, you can always be inviting people. Even if you're not necessarily making a offer for a product, you can make an offer to join your email list. You can make an offer to join your Facebook group.
You can make an offer to get started with a free guide that you have or a tool or resource that you're offering. But I think the first and most basic fundamental thing that even puts you in the game is you have to consistently make offers. And then when you start merging into, okay, now how do we get good at making offers? How do we actually convert when we're making offers?
Something that you can talk about naturally. Mhm. that you're not reading a script, you're not following a sales page, you're not reading off of a template, that in and of itself gives a thousand times more conviction and passion and energy. We know that people are so much reading our nonverbal cues, even more so than they're listening to the words that we're saying.
So another reason why I go back to the quantity of how many offers you're making is that In many instances, it's not even the words that you say, it's the confidence with which you say them. And you can only build confidence through doing. You can't sit in a classroom, you can't read a book, you can't study Kelly, you can't study Charles. You have to actually go and do it.
So I think that's the biggest thing I say to people is like, Forget you trying to come up with the perfect pitch. You need to make a pitch and you need to get good at making a pitch to the point where when you make a pitch, you're energetically present with the person and you're in a state of conviction and belief about what it is that you're offering.
Because without that, it doesn't matter if the words you say are correct. They're not going to believe you anyway. They're not going to energetically connect with you.
Exactly.
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