Kelvin Lockwood

So some of these guys make money and some don't.

It could be just one person that cares about their local community or their part of the city.

So we want to kind of go very, very deep with the...

Is it... Yeah, I mean, people read news when they're, you know, first thing in the morning, kind of during a coffee break.

travelling to work.

So during those moments, we can make that a more contextual and relevant experience by being first and foremost about location.

So the ideal user is somebody that first of all cares about their local place.

Obviously, yourself, you've just moved to Austin, so there's a lot of learning about Austin that you might not know where to go to get that kind of information at the moment.

We can bring it all into one news feed for you.

When did you launch and how many users do you have currently?

We're currently in testing.

We've been testing in the UK and then we've come to the US to test as well.

Anybody that would like to try the app, we can send them

an invite to download it.

How many people have tried it?

We've had about 50 people in the UK and about 20 here.

The business model is all around mobile advertising, really.

Mobile advertising, there's a lot of innovation to play out in that space.

There's a lot of money that

that advertisers are currently spending on the desktop web that will shift over to mobile.