Kelvin Lockwood

And there's not many really great places for these advertisers to spend their money right now.

Yeah, so we believe that there's 8 million prospective users in the UK and 24 in the US.

And to get to a tipping point where you have value for advertisers, yeah, we probably need to get to a couple of million users in the UK.

Yeah.

I mean, we've done a little bit of modeling on this.

That's based on kind of a user coming to the app daily, perhaps three times a day, and CPMs around about sort of five pounds.

Yeah, when you sort of add those numbers up, the model we did in the UK was based on 6 million users and we were looking at revenues of 25 million a year.

Okay, of just 6 million users.

Yeah, based on them coming to the app three times a day, seeing three different ads.

But I mean, that's it, right?

I mean, is that accurate?

Yes.

Well, we plot that against kind of, I think Google make as much as like 50 bucks a year per user.

Facebook, it was around about sort of 12, 18 maybe.

Twitter a bit smaller.

We were at the lower end of comparing ourselves against the major platforms for mobile advertising, digital advertising.

That's a good question.

So,

I think where we're a little bit different is that we're obviously consumer focused.

And we're focused on a mobile app.