Ken Rideout

Effort counts for so much more than everything else.

If you get a guy who's willing to die to win, and it took a while to get there, and I know it can sound like hyperbole, die to win, yeah.

There's times in the race where I'm like,

If I die, I don't think I'm going to die, but I'm not going to give up because I know what that feels like.

And that sucked.

And I'd rather be dead than feel like a quitter and a loser.

So I'm just going to keep pushing.

And it became a mantra.

And the crazy thing is it worked.

It worked.

I won a marathon the day before I turned 50.

The whole thing, not just my age group.

I think you can develop it.

An example I use is we were talking earlier about fear and I was watching my middle son was playing baseball.

Every time the pitcher threw the ball, he would step out of the batter's box like he was scared.

So I said to him at the game, I go, buddy, if you have to stay in the box, it looks like you're scared.

And he goes, I am.

And it made me realize like,

I used to be that I was scared.

I, when I played football, I was a quarterback.