Kenny Malone

And so IPA ran a video campaign doing essentially that.

There are a bunch of examples of changing social norms this way.

For example, college binge drinking.

So this approach, it occurred to me.

I think I have a problem that this could help fix.

So Alice, I know that typically your job deals with very important global political high stakes issues.

But would you mind talking to me about the fact that no one at my office washes dishes?

Shoot.

Is it okay?

People in our office are leaving dirty dishes in the sink all the time.

And so my idea was like, what if we worked with the office manager to put up posters that didn't say, hey, you should do dishes.

What if instead they said, hey, did you know everybody else does the dishes a bunch?

But one thing that really helped was when supervisors started awarding a trophy for people's work.

There wasn't even money attached.

It was just a trophy.

You're saying I should make an amazing dishwashing trophy.

Is that what you're saying?

I 100% can expense a dishwashing trophy for this story.

Those are your laws of the office, folks.

And once more, we have turned them into a wonderful poster.