Kenny Malone

Yes, that is maddening.

I do hate that.

But exploding kittens say this is the method that works for them.

It's better, they say, for them than like a formal corporate focus group situation where you

might drown in too much data.

Sounds like a good problem to me.

But apparently their process is to now just let these three ideas sit and see if anything ends up like one of those earworm songs that you just cannot stop thinking about.

And that's it.

Thank you for all the work you've put into this.

I'm so excited to see more.

And our reactions are, if we're not giving you the reactions you want, it's just because we don't know what we're doing.

Thank you.

So trust the process, I guess.

I don't know about you, Erica, but I, for one, was not prepared for all of this trust your gut, go on instinct business on what we had been told was possibly the most important decision we had to make.

Jamie, great to see you again.

It's been a long time.

Do you remember what you told us at the very end of our conversation?

You said, quote, picking the right theme is going to be critical to making it work.

Jamie Wolanski is the big box retail whisperer, and that is why Exploding Kittens hires her to help get their games into big box stores.

In fact, she was visiting Exploding Kittens office in Los Angeles when we called her up to talk about name and theme.