Kenny Malone

They play the game on their yacht.

But as far as I could tell, that is all the yacht involved in this game called yacht.

Yeah, why not?

And so the unnamed Canadian sold the game idea to a game entrepreneur who then made the very wise decision to not sell the game as Yacht.

He changed the name, of course, to Yahtzee.

Yahtzee!

Nobody's going to buy and yell Yacht.

Come on.

And we share this little tale because a good title or a bad title

will absolutely sink a really great game.

That was the very serious warning we got previously on Planet Money Makes a Board Game.

Let's catch everyone up real quick.

We're making a game.

That paper is literally about asymmetric information in the market for used cars.

But broadly, it's about how making deals when one side knows more than the other causes chaos, distrust, and ultimately destroys a market.

We chose to make a mass appeal party game that sneakily brings the economics, the partial information, the mounting distrust, the spiral into joyful chaos.

Instead of a complex, hardcore, nerdy economics game.

And that is because we're hoping that this game can be our Trojan horse into reporting and learning from inside a world that no other Planet Money project has gone.

The real shelves at real big box retail stores.

That test was named Jamie Wolanski.