Kenny Malone
speaker
2,347 appearances
43 recordings
5 series
first heard Dec 2025
last heard 3d ago
Kenny Malone’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 43 in all, peaking in Aug 2026 with 16.
Appearances
So the MLS club there, the Chicago Fire, could not just do what the New England Revolution did and just use the momentum from a local World Cup match to sell soccer.
Dan is the chief marketing officer for the Chicago Fire.
Internally, we use the line, give Chicago the World Cup summer it deserves.
And so we started looking at all of our options and all of the crazy things that we could do.
We will get to the reason Dan is speaking from a kind of loud place.
But first, some of those crazy ideas that they could do, because...
They're they're interesting because of the puzzle that Dan and the Chicago Fire had to deal with.
So they decided to spend about two or three million dollars to do something during the World Cup.
But but to decide what that something should be, they first had to decide, like, who is the most valuable customer to target with all of this money?
Very fun, but that is a strategy that would be sort of like use the money to target just a couple dozen very wealthy potential customers.
Now, on the total opposite end of the spectrum was a purely populist approach.
Like what if the Chicago Fire used their money to generate as much attention from regular Chicago people as humanly possible?
Yes.
The possible problem there is whose attention are you getting exactly?
It would be anyone interested in winning a million dollars, which is everyone, not just people who might be good soccer fans in the long term.
it would sink a barge, that jumbotron.
So I'm glad that's not what's happening there.
And when we talked to the president of the Chicago Fire, Dave Baldwin, about this strategy, throwing a giant party, he had a delightful and perhaps surprising comparison.
Yes, we were going to call it the teriyaki meatball strategy, and we still might.
We reserve the right.
Showing 781–800 of 2,347 · page 40 of 118
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