Kevin Cotch

speaker

113 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Kevin Cotch’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Terakeet’s Audience-First Approach To SEO · 27 Jan 2025 podcast

So that's really the the crux of it is just making sure that we're all in alignment of what those again goals are, but

what drives into those goals, what are those moments, and then making sure that we br brainstorm them, align with the client, and then to start uh mapping into those specific initiatives that would help feel that visibility to then drive those conversions and create thread experiences for the the customers or potential customers to make that leap to become a a new conversion or byproduct or anything like that.

I think what you're touching on is a really important aspect to to hit on.

So I I'm glad that you brought it up.

I really think as an industry, we need to stop thinking of ourselves mainly as an SEO first, like driver and more of a marketing driver, and especially like performance marketing.

Organic search and SEO is a great lever to drive those types of outcomes for any business.

And as long as there's that cohesive and holistic strategy assigned to it.

So even as you're mentioning, you know, taking your flashbacks to your marketing courses or books and things that you've done there.

I think that's great because that is what SEO is.

We are marketers.

We are trying to identify what is the best way to reach these types of prospective clients or customers and meet them where they are at their journey.

So it's less about again ranking for one individual keyword or a set of keywords or anything like that, but more identifying what are those key moments and making sure that we have the right experiences there for.

our clients to be found while people are trying to make that decision that's very authentic and genuine uh and not gonna disrupt their flow uh throughout their day to day.

So it's I do like that kind of approach.

It's it's a higher level of thinking of that it's more marketing focused than just search organic focused.

Yeah.

Learning how to do that was a big part of where I was able to take a huge step in my career.

And the reason, especially working with like large enterprises, um, that have to essentially prove what this project's gonna be driving for the business, because you're sharing resources, you have to get a bunch of people on board, it takes time and energy.

And the faster you learn how to do that, the more you'll get done, whether it's at a large company or even at a smaller company.

Ultimately, the way that I think about it is everything, you know, costs money.

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