Kevin Indig

speaker

767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Measurement & Attribution in Zero-Click · 4 May 2026 podcast

There is a logic to it, but

Now you wanna you wanna uh think about okay, like

Again, what are the assumptions leading up to that conclusion, right?

So one assumption in that um in that uh tree diagram of assumptions is that AI can create content that is just as good as humans.

And I think that's

In mm

Maybe in some cases true, but not in every case.

And so now you can say, okay, let's test that assumption, right?

Let's go out and write some content on LinkedIn.

Let's go out and do some stuff on Reddit, but let's not overinvest before we have some signal.

So it's a testing approach, right?

Every hype you want to test and see what's behind that hype.

Uh, because you don't know if it's a hype or if it's a step change, right?

That's the beauty of this.

It's only a hype, like when the afterwards, you know it's

hype.

Uh when you're in the hype, you don't know if it's a step change or not.

So test it, look at the results and act accordingly, but don't, you know, shoot too fast, at least not until you can see the whole distance and what's what's in front of you.

So look, um when when the computer became mainstream, um uh uh around the like late eighties, nineties.

There was this notion that people would just use computers and then work half a day and then go home and spend more time with their family.

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