Kevin Indig
speaker
767 appearances
10 recordings
1 series
first heard Aug 2025
last heard 7 May
Kevin Indig’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.
Appearances
But uh I would argue that right now we're looking at this thing the wrong way.
a brand.
So the first thing you need to understand or bring to that conversation is an understanding of how value shifts and changes over time.
And the way that value changes is if something becomes very easy, it loses value.
And if something is very hard, it gains value.
Um and I'm saying that because it matters very much for how search engines reward content, right?
Any content that is a commodity that is easy to create, they will either create themselves.
Or answer outright in the search results.
Or you'll have so much competition that you know the the chances of like coming out on top are are very, very small.
Um so you need to understand like where the value shifts.
So it's maybe like less of the 10,000 how-to guides or so.
However, if you have, you know, like if you're a company like um Airbnb and you are creating 10,000 or maybe a million experiences pages.
Okay, different story, right?
Um there might be there might be something unique that you can add to that mass generated content and then all of a sudden it makes a lot of sense to build this.
Yeah.
So again, that's why I'm saying not not every ask is outright nonsensical.
But you need to put it in perspective and you need to understand where the value is really generated to make to drive organic traffic and then also to drive organic revenue.
I shouldn't have said traffic, because that's not see, there's no reflex.
Uh but where you drive organic value, that ultimately leads to revenue.
Um so that's number one.
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