Kevin O'Leary

speaker

672 appearances 1 recordings 1 series first heard Jul 2026 last heard 30 Jul

Kevin O'Leary’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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We were spending about $3 million a week.

And a lot of it was digital.

And then I got approached by a company called Tatari saying, have you tried television?

I said, no, we're doing prep.

He said, why don't we do a test?

And it really worked.

We found the Golf Channel was much better than buying digital.

Unfortunately, at that time, it was for only guys that were spending like 3 million bucks a week in advertising.

And I said to the owner, why don't we form a partnership?

Let's call it Wonder Ads and create a buying consortium.

And so that all of my companies can use Wonder Ads to do television.

And so you go to Wonder Ads and you run small budgets and we aggregate the buying up to 5 or 10 million of all the Wonder Ad participants.

And then we buy, whether it's Golf Channel, CNBC, CNN, Fox, Fox Business, whatever.

But the way you can get the attribution is you put a pixel in it.

so that you can actually track.

And every Tuesday, we know exactly which channel produced the highest ROAS.

And we found that now a third of our advertising is done on television, on streaming services.

Right.

We never did that before.

OTT.

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