Kevin Tawil

There were a handful of others that were similar sounding, but the idea of Assure, Assurance to Protect was...

resonated with us.

And that was also a time when URLs were difficult to find.

So we were pretty happy to land on Asurion and it stuck.

And we've been excited to continue with that name ever since.

Maybe go back, touch on Gerald, and we can go forward from there.

The hiring of Gerald Risk was a seminal moment for me personally.

It was where I truly found or saw the power of hiring a 10x person.

Our previous CFO was a talented CFO who filled the role at the time, but when we transitioned him out and Gerald into that spot,

Gerald didn't come from a CFO background, but you could tell he had the same hunger that Jim and I had.

I want to say it's rare, this sense of, I just want to win.

Today, I call them drivers and stewards.

I mean, you want drivers to just accelerate the business, take it further.

You don't have to push them.

These people are excited to win and to grow and succeed.

Others are content to manage and report and be custodians and trustees, if you will.

When you interview somebody and you see it in their past, these examples of,

overachievement of attaining high levels in whatever they do, the sense of wanting to win.

And we saw that in Gerald.

And the impact to the organization was immediate and surprising because he was our first big hire.