Kevin Trudeau

We think we're motivated to do things that are going to make us feel good. So we're motivated to do things, attain things, because it's going to give us joy and pleasure and happiness and all these good feelings. And that's true to an extent. But you know what's more powerful than that? Being motivated to avoid pain. If you don't find pain, which is really the why behind the why.

We think we're motivated to do things that are going to make us feel good. So we're motivated to do things, attain things, because it's going to give us joy and pleasure and happiness and all these good feelings. And that's true to an extent. But you know what's more powerful than that? Being motivated to avoid pain. If you don't find pain, which is really the why behind the why.

You see, winners in sports, and I was just talking to an NFL professional athlete who was on Super Bowl teams. And he said, we love to win, but we hate losing more. Think about that. And remember Vince Lombardi, Green Bay Packers super, super coach. He said, show me a good loser and I'll show you a loser. Yeah. So you have to use that driver, which is avoiding pain.

You see, winners in sports, and I was just talking to an NFL professional athlete who was on Super Bowl teams. And he said, we love to win, but we hate losing more. Think about that. And remember Vince Lombardi, Green Bay Packers super, super coach. He said, show me a good loser and I'll show you a loser. Yeah. So you have to use that driver, which is avoiding pain.

in order to be motivated to clarify what you really want in life, you have to know what you don't want. You have to know what you will not tolerate anymore in order to be motivated to move. I'll tell you a funny story. Years ago, I was in Augusta, Georgia, with a bunch of guys, and this guy had this cabin, and it had one of these old wooden porches with rocking chairs on it.

in order to be motivated to clarify what you really want in life, you have to know what you don't want. You have to know what you will not tolerate anymore in order to be motivated to move. I'll tell you a funny story. Years ago, I was in Augusta, Georgia, with a bunch of guys, and this guy had this cabin, and it had one of these old wooden porches with rocking chairs on it.

And it was a hot, sticky summer day. So his wife got us some iced teas. And he had this old hound dog, you know, kind of old, slow, and so forth. And he was lying down on the wooden porch. And I was in the rocking chair with my buddy John. And this dog, every once in a while, would kind of move his head a little bit and go, ooh. And then just lie there. A few minutes later, he'd do it again.

And it was a hot, sticky summer day. So his wife got us some iced teas. And he had this old hound dog, you know, kind of old, slow, and so forth. And he was lying down on the wooden porch. And I was in the rocking chair with my buddy John. And this dog, every once in a while, would kind of move his head a little bit and go, ooh. And then just lie there. A few minutes later, he'd do it again.

Oh, oh, oh, oh. He did this three or four times over the period of 10 minutes. And I said, what's wrong with your dog? And he goes, oh, he's lying on a nail. I go, why doesn't he move? He goes, well, obviously it doesn't hurt him that much. Unless we have pain that we absolutely cannot and will not tolerate anymore, we will not be motivated to move. When somebody says, you know, I like my car.

Oh, oh, oh, oh. He did this three or four times over the period of 10 minutes. And I said, what's wrong with your dog? And he goes, oh, he's lying on a nail. I go, why doesn't he move? He goes, well, obviously it doesn't hurt him that much. Unless we have pain that we absolutely cannot and will not tolerate anymore, we will not be motivated to move. When somebody says, you know, I like my car.

I like my house. I like my life. It's never going to get any better. You've got to get to the point, and sometimes you have to act and come up with some mythical thing. There was a great documentary on Netflix. It's called The Last Dance. It's about Michael Jordan and the Chicago Bulls. When you listen to Michael Jordan, in every instance, he kept on saying how he found something that got him mad.

I like my house. I like my life. It's never going to get any better. You've got to get to the point, and sometimes you have to act and come up with some mythical thing. There was a great documentary on Netflix. It's called The Last Dance. It's about Michael Jordan and the Chicago Bulls. When you listen to Michael Jordan, in every instance, he kept on saying how he found something that got him mad.

he found another player on the other team that slighted him, that disrespected him. And he got mad, and he used that as the motivation to beat the guy the next day. And in one particular instance, he said, yeah, we were playing the Detroit Pistons, and such and such a player, they beat us handedly in the playoff game. And at the end, that player came up to me. He was guarding me, so I was on him.

he found another player on the other team that slighted him, that disrespected him. And he got mad, and he used that as the motivation to beat the guy the next day. And in one particular instance, he said, yeah, we were playing the Detroit Pistons, and such and such a player, they beat us handedly in the playoff game. And at the end, that player came up to me. He was guarding me, so I was on him.

And he said, nice game, Mike. And he gave me this smirk.

And he said, nice game, Mike. And he gave me this smirk.

And he walked away, and I thought, that son of a, I am going to smoke him in the next game. And he goes, I got so mad, that's all I could think about. I was steaming for two days, and when the next game happened, I smoked him, and we killed that team. And then he says, but that never happened. I made that up in order to motivate myself. Mm-hmm. I mean, think about that.

And he walked away, and I thought, that son of a, I am going to smoke him in the next game. And he goes, I got so mad, that's all I could think about. I was steaming for two days, and when the next game happened, I smoked him, and we killed that team. And then he says, but that never happened. I made that up in order to motivate myself. Mm-hmm. I mean, think about that.

One of the greatest basketball players or athletes of all time creating something negative, some pain in order to inspire and motivate him and drive him toward what he wanted, which was to win the championship. So we have to have that why behind the why in order to be motivated. If you read any book on success. I don't find that in any of them. It's just not there.

One of the greatest basketball players or athletes of all time creating something negative, some pain in order to inspire and motivate him and drive him toward what he wanted, which was to win the championship. So we have to have that why behind the why in order to be motivated. If you read any book on success. I don't find that in any of them. It's just not there.