Killian Dunne
speaker
241 appearances
5 recordings
1 series
first heard Nov 2025
last heard 7 Nov
Killian Dunne’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Nov 2025 with 5.
Appearances
Um, where essentially big brands will eventually stabilize, will figure out what works as well.
And there'll be some degree of consistency and they will kind of catch up and find all the best practices and have the resources to be more sophisticated when they figure out what works best.
But I think there will be a phase of once
and small number of years where um small brands definitely can get a head start and definitely can um capture a bunch of the low hanging fruit.
Uh so I think it's particularly important for small brands to lean into the AI angle, yeah.
Absolutely.
But I think it's a great opportunity for SEOs as well because I think almost all parts of marketing are converging towards this area.
Like I think AI search is is eating into all facets of marketing.
It could be like documentation or it could be even like kind of website optimization and so on.
And it could be um e-commerce and um even some aspects of sales, all of these.
Are getting eaten into by by AI search.
And so SEOs who are forward-looking have a huge opportunity to expand their domain responsibility.
And so I think the trend is that SEOs are becoming a lot more strategic, a lot more kind of like um research-based, as opposed to necessarily doing a lot of manual work and doing a lot of execution work.
The research phase is particularly important.
And that's
the result of that I think is a lot of the hires that are made for SEO are becoming more and more senior, um, which is a great thing and it means that there's an opportunity for for top SEOs to um get compensated with responsibility and payment and so on really well.
So I think it's as a trend, SEO is becoming more uh high level and sophisticated and so on, which is really cool to see.
Yeah, I think it's also becoming more technical as well.
Um, there's more of a need to run very specific experiments, whereas a very um narrow question that needs answering.
And having the a tooling or access to the tooling or the understanding to be able to find that answer um is is becoming a huge win.
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