Kim Garst

overall it's working beautifully and you know from the standpoint of having continuity programs the biggest as many people know or have heard maybe you know retention is always such a big problem for us and for anyone with a continuity program so we work really hard to retain our customers and

On average, our members stay with us about 5.4 months.

Correct.

And so that gives us basically an average customer value of about $263.

It costs us about, a customer acquisition cost is about 67.

So our ROI is still like 392%.

Facebook ads.

So just to give you, I'm so glad you asked that question because Facebook ads are something I kind of drug my feet on for the longest time.

We've really only been deep kind of

all in on Facebook ads for about 18 months.

And considering I have had an online business and been active on Facebook for a lot longer, that's not that long, right?

About 18% of our traffic is all organic.

And we use, so for those who don't have a major budget for advertising, Facebook, Pinterest, Instagram, wherever you want to advertise, Google AdWords,

I'm just here to say that you can absolutely drive traffic and get a return.

It may not be as much, but for us, for example, about 18% of our traffic comes free, totally free, using social media.

And then the other 82% is Facebook ads.

And the last time we bespoke, Nathan, was really, even though it was about a year ago, we hadn't been using Facebook ads a ton at that point.

And I think our list was about...

And our list is now 187,000.

And I attribute much of that to Facebook ads.