Kim Perell
👤 PersonAppearances Over Time
Podcast Appearances
Even just something I'm doing right now.
Even just something I'm doing right now.
I have a beauty company and right now we sell through Sephora.
I have a beauty company and right now we sell through Sephora.
So obviously if I wanted to sell D2C, that's one way, but I could also partner with a retailer who has doors all over the country and then I can use their infrastructure to sell my product for me.
So obviously if I wanted to sell D2C, that's one way, but I could also partner with a retailer who has doors all over the country and then I can use their infrastructure to sell my product for me.
Obviously I have to give them a cut,
Obviously I have to give them a cut,
but it makes more sense than me trying to do it myself.
but it makes more sense than me trying to do it myself.
So that's in a retail example of how do you find a partner to bring your product to market?
So that's in a retail example of how do you find a partner to bring your product to market?
If you're, you know, I'm a beverage company, we also partner with all of the retailers to bring our product to market, whether it be Sprouts or...
If you're, you know, I'm a beverage company, we also partner with all of the retailers to bring our product to market, whether it be Sprouts or...
Costco or Target, doesn't matter, but trying to figure out who else can bring your product to market.
Costco or Target, doesn't matter, but trying to figure out who else can bring your product to market.
You know, it's interesting if you look at any, because I get approached all the time for mentorship and entrepreneurship and trying to look at any business that you can think of, they could find someone that's complimentary to them that could help
You know, it's interesting if you look at any, because I get approached all the time for mentorship and entrepreneurship and trying to look at any business that you can think of, they could find someone that's complimentary to them that could help
offer their products and services.
offer their products and services.