Kim Perell

Internet advertising.

Internet advertising.

It was basic buying and selling internet media.

It was basic buying and selling internet media.

So I would contract with an advertising company and put their ads on the internet.

So I would contract with an advertising company and put their ads on the internet.

It was really displacing traditional forms of media, but really early on.

It was really displacing traditional forms of media, but really early on.

So you're trying to convince someone that the yellow pages weren't going to work anymore and that it was much more efficient to do online advertising.

So you're trying to convince someone that the yellow pages weren't going to work anymore and that it was much more efficient to do online advertising.

People know that now, but at that time, it wasn't as easy to convince someone.

People know that now, but at that time, it wasn't as easy to convince someone.

I sold that company online.

I sold that company online.

in 2008.

in 2008.

So that was the first company I sold.

So that was the first company I sold.

So yes, I went and knocked on her door and I was like, grandma got something I had to tell you.

So yes, I went and knocked on her door and I was like, grandma got something I had to tell you.