Kim Storin
speaker
127 appearances
1 recordings
1 series
first heard Jul 2026
last heard 6 Jul
Kim Storin’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Me too.
Thanks for having me here.
Let's do it.
You know, I wasn't here at Zoom at the time.
I've only been here for about a year now.
I did watch what Zoom did and I really admired how Zoom took the challenge head on and how Eric led with such empathy for not just customers because Zoom was an enterprise business at that point.
but for what the world was going through at that time.
And for people, not just organizations, but also individuals, families, students that were looking for ways to connect, to learn, to work during that period.
You really saw how Zoom became such a critical part of how we functioned and how we communicated during that time.
But what's interesting is because of how Eric and the leadership team were so empathetic
put that freemium model in place right off the bat, helped turn on every school, every company, every individual.
And so as a result of that, we became a household name.
We became a verb, right?
We're the Kleenex of software.
And we have nearly 100% brand awareness.
But as the business has grown, that brand awareness has actually made it harder for us to shift perception.
So we've expanded into areas much further than just video conferencing.
Yet because of the ubiquity of the brand, we've still been pigeonholed in a way.
And people don't recognize the breadth and depth of our product portfolio and the problems that we solve for customers.
And so that ubiquity, that becoming a verb during COVID really makes it challenging as a marketing and communications leader.
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