Kim Storin

speaker

127 appearances 1 recordings 1 series first heard Jul 2026 last heard 6 Jul

Kim Storin’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Think Fast Talk Smart: Communication Techniques · 303. On Point, On Brand: Why Honest Communication Always Lands · 6 Jul 2026 podcast

Absolutely.

And, you know, I would say it's two pronged, if you will, right?

There is one aspect that is more scientific and one that's more of the art.

And so when you think about the scientific elements, people now are spending 50 or 80%, I should say, of their buying journey where they don't want to talk to a brand.

They want to do their research on their own.

Buyers are now starting their buying cycle on a large language model.

So those two dynamics mean that we have to be really scientific of how are we marketing ourselves?

How are we ensuring that we are strategically positioning ourselves?

That's the scientific part, right?

All of the elements of like, how are you showing up in that funnel?

When people don't want to be talking to you, they want to be learning about you.

The second piece is more of the art, which is much more oriented around that brand to demand connection and ensuring that you're showing up at all the right places where your customers care, that you're putting content out there that answers their pain points.

that helps them progress through that preference formation journey that we're leveraging in-person events and are experiential and we have the right marketing mix overall.

So that's a little bit more of the art side.

And ultimately it takes the combination of both the science and the art in order to change that perception.

And it really starts with anchoring on a narrative and consistency drives preference at the end of the day.

So even as you're balancing art and science, like you have to be constantly coming back to that core narrative that really defines the company and that North Star.

We believe that culture starts at the top and we take it very seriously.

And it is something that Eric and our executive staff think about and talk about all the time.

We also have a very flat organization and that helps ensure that communications are consistent, that there's not layers and layers to drive that message through the organization.

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