Kim Storin

speaker

127 appearances 1 recordings 1 series first heard Jul 2026 last heard 6 Jul

Kim Storin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Think Fast Talk Smart: Communication Techniques · 303. On Point, On Brand: Why Honest Communication Always Lands · 6 Jul 2026 podcast

That works for both the individual and the enterprise.

But ultimately, it's not replacing those in real life moments.

It's augmenting them.

We are very committed overall of bringing people together in person when needed to drive brainstorming and ideation and problem solving.

But I think for the folks that don't naturally have those opportunities because they don't sit in a function like marketing that is public facing and kind of running those big event opportunities.

I think raising your hand and talking to your leader about where are the right places, when is it the right time to spend a week at headquarters and have some of those moments?

When is it the right time to bring your team together for an offsite?

And when the opportunity outweighs the cost.

Leaders are receptive to that.

But you as an individual in an organization also have to be raising your hand and sharing those ideas with your leader so that those happenstance and in real life moments can happen.

So I actually started my career in crisis communications, funny enough.

So I think about this a lot.

And also great that I started in crisis communications because my first week on the job here at Zoom, we faced a crisis, which was an outage that impacted the Zoom platform.

And ultimately, what I believe is best practice is transparency and clarity.

And again, going back to our DNA speed of that response.

And so I think ultimately understanding the crisis, have full frame of the crisis is really important.

So going slow to go fast, because if you start moving fast with limited information or not understanding the repercussions of the crisis at hand, you can end up having to backtrack, which...

makes it even worse, calls more attention than if you had taken a beat and made sure that you had the full view of what's happening.

So I always say like, go slow to go fast when it comes to a crisis, but you have to act with a sense of urgency and be able to pull the right voices together.

In many ways, it is the voice of our partners, the voice of analysts, the voice of media that people look to in a crisis.

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