Kirsten Ludwig

speaker

2,051 appearances 11 recordings 1 series first heard May 2026 last heard 12 Aug

Kirsten Ludwig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jul 2026 with 5.

Appearances

newest first · ▶ plays the moment

GOOD THINKING · Being a generalist is finally cool again · 27 May 2026 podcast

That I want to receive. voice-verified

So I'm going to do that. voice-verified

And it's all of these categories. voice-verified

It's not one, it's not two, it's not three. voice-verified

It's all of these. voice-verified

And the real magic and the through thread is actually in when the commonality, in connecting the dots, in all of those parts and pieces. voice-verified

And that's really in identifying that which you do in the letter. voice-verified

But I think really understanding that like you don't have to niche down and you don't have to only have these interests, because most likely most people don't. voice-verified

have those interests and to to your point the consumers certainly don't have those interests. voice-verified

But I think like to me, number two is in good think and in not niching down and that's been a success, not in spite of, but because of. voice-verified

Amen. voice-verified

I'm I'm here for that. voice-verified

First in line. voice-verified

So let's talk about that because we absolutely often hear from clients or potential clients of like, well, do you have expertise in that category? voice-verified

Whether it's pet, whether it's tech, whether it's whatever it is, like, do you have expertise in that category? voice-verified

And I know for us, ideally it's no, because I think it's, you know, about taking our expertise. voice-verified

And we've been doing this for a long time. voice-verified

we know a lot of things and and bringing that, but I think it's also to a degree of beginners' mentality because what tech was yesterday, what it is today, is completely different. voice-verified

the reason that so many wellness brands, pet brands, D D C brands all look the same is because you've got the same, you know, three people, three agencies doing all of the things and there's no differentiation. voice-verified

And I know I wouldn't want that for my brand. voice-verified

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