Kirsten Ludwig

speaker

2,051 appearances 11 recordings 1 series first heard May 2026 last heard 12 Aug

Kirsten Ludwig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 11 in all, peaking in Jul 2026 with 5.

Appearances

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GOOD THINKING · Being a generalist is finally cool again · 27 May 2026 podcast

So voice-verified

To me it's about having an expertise in what you do, but ideally a beginner's mindset so that you're not looking the best out of, you know, looking just kind of the best or trying to be a better version of the guy who's been leading in that particular category. voice-verified

Right. voice-verified

And that that's where I say beginner's mentality, because I think it is taking your expertise, but not just doing not just steing in that category and doing like the next version of it. voice-verified

It's like, okay, well, if I were to start over today and because the world is, especially now, moving so quickly and things are so different, that I think to to come to the table with expertise, with a point of view, but also, you know, how do we make this not just the best in the category, but how do voice-verified

We redefine the category. voice-verified

And to me, that's really the thing. voice-verified

That's that's the the change. voice-verified

For sure. voice-verified

And I think I think Southwest is a great example. voice-verified

And I think a lot of brands that are really killing it right now. voice-verified

are taking a taking a taking a page, is that is that what we say? voice-verified

Taking a page out of a playbook that's for a completely different category, right? voice-verified

It even say like gap, I think comes to mind, right? voice-verified

Like they're not like, oh what in retail, like what would be the move here? voice-verified

They're like, okay, you know, if we were an entertainment brand, what would we be doing? voice-verified

If we were and I think about Dixon doing that. voice-verified

Like I think the brands that are really killing it are really s you know, going back to and really seeing this entire world voice-verified

of their potential. voice-verified

And that is not just within, you know, their expertise category. voice-verified

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