Kirsten Maitland

speaker

864 appearances 1 recordings 1 series first heard Jun 2026 last heard 3 Jun

Kirsten Maitland’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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We just don't trust that someone will understand our process like we do.

The name was such a process.

My husband, he's the executor.

I love to analyze.

I definitely, if it wasn't for him, I'd probably still be analyzing things now.

Cheese would have never started.

And I was like that with the name and the Brandon.

You know, we went through so many iterations of names and we wanted something sentimental.

So we started with pet names and family names and they all just were just weird.

They didn't work.

So then we moved on to things that we felt like defined what we were trying to accomplish.

And that's where Rebel Cheese came about.

And, you know, we've used the same techniques as the dairy industry, like I mentioned.

So that's why we wanted cheese in the name.

And that's why we kept the spelling the same.

Many vegan companies will change the spelling, like they'll put a Z in there or something like that.

But since we use a technique, same techniques, we wanted to keep it.

Right, exactly.

There's that too.

And then your second question around keeping customers coming back, we invest a lot in marketing now.

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