Kirsten Maitland

speaker

864 appearances 1 recordings 1 series first heard Jun 2026 last heard 3 Jun

Kirsten Maitland’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast · How This Addictive Cheese Brand Turned Startup Mistakes Into a $20M Empire | Entrepreneurship | How We Profit | E1 · 3 Jun 2026 podcast

So we put a lot of emphasis on that too.

We just started looking at that.

We haven't done a ton of that historically, to be quite honest.

But we are trying to diversify, and that is certainly one way to do that.

We're testing out a tool called Refunnel that we discovered through our Shark Tank community, which helps you find influencers and do whitelisting and so on.

But we just started like a month ago.

We're also looking into podcasts too.

We really want to diversify.

We don't want to be as dependent as we are on paid ads and meta specifically.

Yeah.

So my husband and I, we want to do more, you know,

like be online more organically and do more behind the scenes.

Because again, you know, in the world of AI, that authenticity and the story and the people behind the brand is so important.

I started a few months ago doing founder emails every week, and those have been really popular.

So yeah, putting yourselves out there so your customers can see, you know, where their dollar is going, I think is incredibly important.

So year one, you know, we were, like, 750K.

Year two, 1.2.

And then it went up, like, 500K each year after that until we were on Shark Tank in 2024, which is still great because that was all organic growth.

Yeah.

And it was mostly the restaurant and during COVID.

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