Kirsten Maitland

speaker

864 appearances 1 recordings 1 series first heard Jun 2026 last heard 3 Jun

Kirsten Maitland’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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We saw like all the traffic that was coming and we recruited our friend Paul.

He used to work at Amazon to help us with our Shopify store.

He's been with us a few years now.

So he got us ready for Shark Tank.

He made sure everything was stable.

All the integrations were set up correctly with like ShipStation and, you know, all the other shipping tools.

And he's been helping us ever since.

Absolutely.

We're psycho about KPIs.

It's everything.

We watch our marketing data daily and we're looking at our customer acquisition costs.

We're looking at our conversion rates on our website.

We're looking at new versus returning customers, what our lifetime value is, what our average order value.

And we're looking at our MER, so our marketing efficiency ratios

Ooh, I never heard of that.

What's that?

That one's really important because it encompasses all of your marketing costs.

So the challenge with ROAS, if you look at that single-handedly, is you may still be losing money.

Your ROAS may look great, but if you're spending a ton on content or these platform fees, you actually may not be doing as well as you think.

So MER accounts for like our team, our marketing team, it accounts for all the platform costs, basically everything.

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