Kirsten Maitland

speaker

864 appearances 1 recordings 1 series first heard Jun 2026 last heard 3 Jun

Kirsten Maitland’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast · How This Addictive Cheese Brand Turned Startup Mistakes Into a $20M Empire | Entrepreneurship | How We Profit | E1 · 3 Jun 2026 podcast

So that allows us to absorb those shipping costs, packing costs, fulfilling, and then also that customer acquisition cost.

So depending on the time of year, we may actually be profitable with our first order or at a minimum break even, which is challenging to do.

So this is where things get really interesting.

Dairy is actually addictive.

It has an ingredient in there called casein, which is addicting.

I know that sounds crazy.

So when people are forced to give up cheese because of high cholesterol or they had a heart attack or they have a new allergy to it, they still want cheese.

And, you know, that's where we come in and they will do anything for good cheese, I've found.

They will drive 10 hours with a cooler and fill that cooler up.

They will spend $400, you know, for a special occasion on just cheese because they miss it and they crave it and they're yearning those experiences that they used to have around cheese.

Yeah.

So I didn't know this when I started Rebel Cheese.

I've kind of learned this over the years.

That's really lucky.

We start planning six months, nine months out, depending on what's going on and our capacity.

Quarter four is the most important time of year for us.

So it's crucial.

We're prepared.

It's also important for our customers.

They're celebrating with our cheese.

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