Kos Samaras

Well, right now I would say zero because what we do know about how long it takes for any political news to actually be absorbed by enough people in the country for it to be statistically viable as a captured audience.

It takes a while for that to actually happen.

And so really the only people I think would have tuned into the budget are those who are negatively impacted.

So clearly people with shares, people who are negative gearing, who may have checked it out to see whether it's grandfathered or not.

But by and large, based on a lot of the qualitative research we've done over the last week or so, there's been very little cut through.

except for amongst younger Australians who think it didn't go far enough in recalibrating the iniquity.

That sentiment is coming from a general sentiment across the country that the country is heading in the wrong direction.

And that's really a manifestation, not necessarily whether government is performing well or not.

It's just that they think the world around them is in disarray.

The economy is struggling.

There's a fuel crisis.

There's an inflationary crisis.

They've been buffeted by one crisis after another.

They've not seen daylight since the pandemic.

The mental state of the Australian populace is probably rock bottom and it really is not always about politics.

Look, I'd say it's a campaign that I've seen run many times.

It works for a particular group of Australians, much older Australians.

But it's completely tone deaf when it comes to the sentiment that we are seeing expressed by younger Australians.

And that is most younger Australians think that this system, the tax system, is not engineered for them, full stop.

And most of these younger Australians are salaried.