Kris Dehnert

Right.

I always try to dig a few layers deeper.

Who's going to follow that page?

We know the demographic that's gonna follow that page, more likely Christian, more likely older, more likely certain interests and things like that.

So what I did is I would post with purpose.

I would post things that would gauge

or where I could gauge interest.

You know, everything was a test for me.

If I posted a certain design with a verse on it from the Bible, and people really resonated with that, I was like, immediately, like, hey, what do y'all think if I put this on a shirt?

know it was it was this a b testing instant right because you're using social media and um the the fans for like sports are way more um predictable on they're only buying when their team's winning for the most part we know the type of stuff they're going to get and it's really just aggregating all this data

Right.

Because I don't look sophisticated, but I'm a data guy.

I really lean into data as much as I can.

And you got to trust it.

Right.

So that's what we did a lot of with these pages.

We tried to understand who's following, why they're following, what they're following for.

And then what I did is kind of a 2.0 of that.

I use gamification a lot.

and you familiar with gamification?