Kris Dehnert

Yes.

Yeah, so I loved it, right?

Even something as simple as you post two pictures and now with AI, oh my God, like this would, what a dream that would have been back then where I could take a picture and say, hey, I come up with five differences in this picture and duplicate the picture here.

that post you put it out there and say sue the first person to guess all five well all we're doing was manipulating the algorithm right so all this engagement people staying on the picture zooming in and out commenting man and it would just it would just manipulate the algorithm to a point where every time we would post every time we do anything there's so much engagement that the organic sales and traffic were just through the roof and you know then we did games where

first person to comment uh five times in a row wins something well then there's people commenting 10 times a second right and it's just i mean with 40 50 000 comments what does that do the algorithm of facebook or instagram right it was amazing so uh i started again because i i felt i felt like i understood people and why they were there what they were there for

And God forbid they win.

I got to give them something worth like 10 or 20 bucks.

Right.

But what did I get in return, you know, from a from a growth standpoint?

And then.

Yeah.

So that that's kind of what we did with the pages.

But ultimately, I always post with purpose because I'm not I'm not here to the the vanity metrics are useless.

Oh, I have 10 million followers.

It's like, dude, how much money did those 10 million people make you?

Right.

That's a real number.

Right?

And from a business standpoint, when you're looking at bottom line, vanity metrics aren't on the spreadsheet, you know?

Gamification and reverse engineering, right?