Kris Dehnert

And we can dig into that later if you want to, but, but then I came out for the sake of time, I'm going to shorten it.

And I came out of that and I met a guy named Randall who invented a baseball bat mug.

Right.

And to me, this was the same as a t-shirt.

It was a blank canvas that I could put something on.

And, um,

I told Randall, he was like, oh, I need you to invest.

I'm like, I got no money.

I burned it all basically.

I just got done being sick and almost dead.

Like I can't do that.

But what I can do is I can, I could take this thing for a ride.

So if you want to quit your job, call me back and we'll partner up and, you know, chop the company.

And we took it from 60 or 70,000 in sales.

So we're over 55 million now selling bat mugs.

Right.

So that's a sped up version of 15 years, but that's kind of how we got here.

So what I looked at is it's I call it data harvesting, right?

What if I put something out there for, let's say, Duck Dynasty, because that's the picture on my wall over here, a picture, a gift I got from them.

So it's like if I get if I put that out there, who is the demographic?