Kris Dehnert

Over a million dollars in revenue from that one decision.

But I wasn't going to do it if I couldn't do the daddy-daughter dance.

That was more important to me.

And when you really reflect on that, what's more important to you?

and not just say it because it sounds good, right?

I think that's part of that preliminary setup and reflection.

Well, and so after I took, I bought my partner out of the company 18 months ago, that very first, it was Black Friday, Cyber Monday.

If you know anything about e-comm, that's where it's happening, right?

And I said, you know what?

I got to stay back.

I couldn't go to North Carolina with them for Thanksgiving.

And I saw those pictures of them up there doing that, and I wasn't there.

Dude, that sucked.

That sucked.

And so then when this summer came, it's like summer is like barren and that's what I need to create and do and whatever.

I was like, you know what?

Fuck this.

I'm not doing it.

I'm not going through that again.

And and so some it's a practice, right?