Krista Williams
speaker
352 appearances
2 recordings
2 series
first heard Jun 2025
last heard 26 Feb
Krista Williams’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
I feel like in the corporate world, I was just spending a lot of my time and my energy towards someone else's vision that I didn't really even align with in the first place. And I was there for money, probably out of fear of not having money or not having purpose. And when you're an entrepreneur, you're putting all your eggs in your own basket, I guess.
So it's been really important for me to acknowledge the insecurities around what I don't know. Mm-hmm. But actually that's not where my focus is meant to go.
And I feel like it's really just helped develop me as a better person because the more clear I am with my relationships within business, within my personal life, the more business I'll get, the more business will grow. And it's been so powerful. You know, I couldn't see my life being any other way, but self-led and self-made through entrepreneurship. And I'm so glad for it.
You know, my focus is meant to double down on what I'm really good at and really step in there because especially in a partnership, you know, we've come together so well, like a puzzle where like my strengths are something that fit perfectly in the puzzle. And then Krista fills in her strengths where I'm kind of like lacking. So it's been really, really beautiful.
But entrepreneurship has given me just a lot of confidence in every aspect of my life. You know, I think when I think about, starting over in any way, I think about almost 30. I just always reference that experience of just building something from nothing, building it from an idea. And I'm like, oh yeah, I can do this.
It really adds to that well of confidence that you have for the rest of your life. I love that.
So one of my last questions for you guys, if somebody is almost an entrepreneur, they have the idea of becoming an entrepreneur, they're in this transition period, they might be working a corporate job. What is your advice to how they should treat this period and their next steps?
This is my personal belief, but I feel like a lot of people want to be an entrepreneur for the idea of what being an entrepreneur is. They kind of see what's happening online on social media. They're like, oh, you work from home or you work on the beach or it's sexy. Like there's a lot of entrepreneurship. I think especially too earlier in the previous times that was like girl bossy.
And made everything really, really sexy and fun and like really Instagrammy and marketing. And it's not like that. It's the most challenging thing that you'll do. And it has made me so insecure at times and so low at times and so unsure of myself at times. But it's also been so powerful. So I would check first, what is the actual desire? Because I think entrepreneurship doesn't happen.
Any thoughts, Lindsay? Yeah, I think, I mean, your business that you start will be your mirror. And so it's, I think, imperative from the get to understand that this will bring up a lot about you. and what you are bringing to the table. And so for me, it's about having a therapist, you know, having like resources and tools so that I can come to each moment as aware and as conscious as possible.
I think your creativity and your idea happens. I think you build what you want to do. You become who you want to be. You create what you're here to do. And then you become an entrepreneur. So I think it should be led by something that comes internally, like something that you feel like has to exist in the world. So I think waiting until you have that calling, that like desire, that thing.
It's not always going to be perfect, but how you do one thing is how you do everything. And I think with a business... For me, it was showing me where I could really step into my worth. It was showing me, you know, how I could become a better communicator in all aspects of my life. So I think to be prepared for that and maybe even set yourself up by having a coach or a therapist from the get.
Like you feel it in your gut. Yes. You're like, this needs to exist. I need to create this thing because it doesn't exist. And I feel like my life sucks without it. My life isn't as good without it. So I think waiting until you're so cold that the things that come up and the how of it all just goes away. So when your why is so strong, your how just, it doesn't even matter how it happens.
I know it's an investment, but it's the most worthwhile investment I've ever made and helps me both in business and personal. Yeah, it's a good one.
Like our passion and obsession with our connection and really finding this reason to help people feel less alone drove us to like, stay up late at night, invest money and take the risk. And so what I would say is find that thing or wait for that thing or look intently at the world a little differently with a different lens to see what is needed and then create that.
Such good advice. So somebody's about to become an entrepreneur. I really like your advice of why are you doing this? Is it because you just want to make money? Is it because you feel like being an entrepreneur has some clout with it? I feel like you need to really understand if you have a good business idea. So like for me, the big thing is, can you make money? Mm-hmm. Can you get customers?
Will people pay for this thing? Because a lot of people have these ideas that nobody wants. And I see that time and time again. I remember one time somebody was like on a webinar with me and she was talking about how she's like building an app Something about like naming your star sign or something like this. And it was such a far out there idea.
Maybe it's because I'm not into astrology or whatever it is. But to me, I was like, okay, is that something that you want or that other people want? And so for me, it's about channeling demand. not trying to create demand. So find something that people already have a problem with, like in a lot of people, and a problem where you know how to find these people. Like they label themselves something.
You know, I do that, of course.
They're all hanging out in the same places.
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