Krista Williams
speaker
352 appearances
2 recordings
2 series
first heard Jun 2025
last heard 26 Feb
Krista Williams’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
I think that's what when I work with women or any business owners, I'm oftentimes when they're showing me everything that they're like, here's my Pinterest board. I've got the Instagram handle. I've got this. And they've got all the aesthetic. And I'm like, I love you girlies. But oftentimes that's procrastination for actually doing the thing.
And I'm like, you can have the full package, the perfect package. But if you don't have the audience, if you don't have the consumer, like what are we even doing here? Yeah. And I think I'm always someone that's a fan of building, building it well and getting the reactions from people. Because you're like, okay, what do people, I'm going to build it. What do you guys feel about this? Okay, cool.
We're going to go here. We're going to go here. Like on the beginning of the business, people wanted to be in person. So we went on tour. We did live in-person events. And then we like evolved from there. And so rather than just staying in your house and building something, how can you really bring it out into the world and be with it as it's evolving and be okay with that process?
Get your reps in.
Yes.
So you guys were working full-time jobs when you started the podcast. How did you balance your time and what advice do you have for other people who want to start a side hustle, podcast, whatever it is, while they're working?
I have so much respect and love. So for anyone, this is me talking to you, I love you so much that's working a full-time job and wanting to pursue your passion and your business and that thing that you're doing. Because for me and most of my life in the corporate world, I...
had this burning sensation and desire to do something with my life, to be creative, to create, to be my own boss, to live a life that felt different, that felt different than the corporate life was giving me. And so when I moved to Los Angeles, I had quit to pursue blogging full time. So I was like, I'm going to be a blogger full time. I had no plan, no purpose. I wasn't making money.
And that obviously you don't start making money from not making money. So I had to get a serving job. I was babysitting. I was nannying. I was doing odds and ends jobs at like 80 hours a week. I was like, okay, I can't do 80 hours a week and make so little. So I was like, I have to go back to the corporate world. I failed at being a blogger. I failed at doing entrepreneurship.
And I was really bummed. And it took me a long time to find another job. I'd been in debt at that point. But I was like, okay, let's do this. So I got back to working in the corporate world. That's when I met Lindsay. at that beginning of that point.
And it was beautiful because that job in the corporate world that I worked in digital marketing, not only supported me financially, but supported me in learning skills that I could apply to almost 30, but just really was something that I'm so grateful for. I don't think I showed up as the best employee.
Yes.
I wasn't someone that I don't think you'd want to hire because I was so obsessed with almost 30, but it was such a beautiful aspect of what we did. But what we would do is in the morning, Lindsay and I would talk on my way to work to downtown Atlanta traffic. We'd plan for the day. We'd talk about things that were going on, social media, planning for the podcast.
At my lunch break, I would answer almost 30 emails. I would do almost 30 social. We would figure out what we were doing with guests. At the end of the day, either she and I would meet and record, or we would do something related to the podcast. So it was really something that on the weekends, during the week, we were just fully immersed and focused in the business.
And it was just giving us so much life. We Like it was just feeding us in this way that I had never been fed before. So while I was definitely burning myself out and I wasn't very healthy at that point, it just felt really right and it felt really good. And it was sustaining me in a way, in a purpose way that I wanted so badly to be sustained in.
For two years, we juggled our full-time jobs with building Almost 30. And in the beginning, Krista had these existing relationships with brands because of her blog, which was amazing and really taught us how to build a working relationship with a brand and really make it personal. And I don't think that exists as much in podcasting anymore.
So even though I was just going so hard, I felt this feeling that I hadn't felt ever. And I felt this drive to purpose that just felt and moved me in a way I hadn't been. Yeah.
But it was a beautiful time where we could talk to a brand and say, what are your goals? You know, how can we help you with your goals and really make it collaborative? And so after two years of being in that flow, we were able to sustain ourselves. It was scary, definitely, to quit. I think you quit in June. I quit in December. So six months later, I quit. And we had a team to sustain.
Sometimes you need to sacrifice and work really hard. And it's just for a season.
I also started my podcast as a side hustle. So I was working two years in corporate while starting this podcast. I started my company as a side hustle and I didn't quit my job. I had 30 employees all around the world and I still didn't quit my job. Wow. It was during COVID. So I got away with a lot sometimes. So it was like the summer of COVID, the first summer. And I just built this business.
Showing 101–120 of 352 · page 6 of 18
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