Krista Williams
speaker
352 appearances
2 recordings
2 series
first heard Jun 2025
last heard 26 Feb
Krista Williams’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
These are things that we definitely had to plan for. And we would tell anyone who's building a business on the side that not to take the leap, not to just do it without understanding the financial consequences or the risks.
I was making over six figures a month in my agency, my social agency at first. And I still was nervous to be an entrepreneur again. So I didn't quit my job until I was like really knew that I was gonna be safe and that everything would be okay. When did you guys feel like oh my gosh, we don't need to work full-time jobs anymore. This is really taken off. When was that moment for you guys?
Because if you are focused on surviving and like making money to support your team or the resources, then you're probably not going to be creating in a way that feels really in flow or aligned because you're coming from that place of fear.
So it was important for us.
Yeah.
I think when I first quit my job to pursue blogging full time, I just thought it was like cute. I was like, oh, I'm just going to see what happens. I'm going to see where the universe meets me. And then in the second part, I was like, you know what's cute? Forecasting.
And like seeing how much revenue we have coming in for the next six months and seeing how much we're spending and seeing how much I need to earn to feel good and seeing how much you need to earn. It's like, I think it really asked and called for me to step into a new level of truth and a new level of clarity that I didn't really give myself before.
With money, I was just, I didn't want to look at it. And now I was like, how can I really see clearly what we're doing and how we want to do this and how we want to live? Because if you want a plan, you have to be able to be with money in a way that's neutral, be in a money in a way that's loving, be with money in a way that's supportive of your goals.
And I think my reframe of that, of being like, this money is what's going to sustain my life. How can I look at it with respect? and get really clear about what's going on rather than just putting it to the wind. But there was one moment I remember we were in our full-time jobs. We got asked to speak at this event and we hosted the event the full day
And I remember the amount that they paid us to speak at one session was the same as my biweekly paycheck. And I was like, in this one hour, I was myself. I had so much fun. I didn't have to put on. I wasn't faking it. And in the corporate world, I felt like I was faking it. I felt like I was putting on a mask every day. I felt like I had to be someone I wasn't.
And I was like, I know if I can make this much here, if you give me 40 hours a week, watch me. There's no limits how much money I can make. And so that moment for me was like the unlock where I was like, no, it's time. I love that. What was your moment?
I think we've aligned this community because we were able to be so open from the get. You know, we were ourselves, probably to a fault if you listen back to old episodes. But I don't think a lot of people were doing that back then in the podcasting space and especially speaking to women our age. We were just going through so much and feeling alone.
For me? Yeah, when you were like, it's time. I remember that I found out I was going to be on the cover of Podcast Magazine. It was January 2021. And I was like, oh my God, people know me so much in my podcast that they want me to be on the cover of Podcast Magazine. And I was like, I have all these employees. The other moment was I hired my first U.S. freelancer.
You know, I think we were speaking to that experience. We were speaking to the highs and the lows and to give them the resources and the confidence to take the next step forward, I think was probably more powerful than we could ever truly comprehend. And what we found was that our ability to be more than a podcast was very important in our growth. So what that looked like was...
full-time employee and she quit her job to work for me. And I was like, I got to at least quit my job now. So it was an amazing moment. Being an entrepreneur is so awesome. But to your point, knowing that you can actually sustain yourself and not just like jumping out the window. And sometimes that takes a season of sacrifice and a season of just waking up super early and working late nights.
hosting events early on and saying, hey, we're going to be hosting an event at the SoulCycle in Santa Monica. We want all of our listeners in the local area to come. We would sell it out. We would hang out afterwards. And slowly but surely, this in-person effect happened. We started to understand the power of it. We were able to hear their stories. We were able to hug them.
And then you'll be safe and to your point, be able to create without all this stress because you're living paycheck to paycheck. Now, you guys have done an incredible job growing a loyal audience. It is not normal to achieve the type of success that you guys have achieved in podcasting. So how do you think about your audience?
We were able to really understand the impact of the show and that would then influence the show. So they've always been a part of our success and not in that literal sense of, yeah, they're our listeners. They're the numbers. But it's more so they've influenced the type of content that we create. They influence everything. our next decision and what we want to provide for them.
So they have been integral. And I think they feel that. I think they feel that in the way that we talk to them on the show, in our content.
Yeah.
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