Kristan Bauer
speaker
509 appearances
3 recordings
1 series
first heard Sep 2024
last heard Mar 2025
Kristan Bauer’s voice in public audio — every appearance, attributed to the second.
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And so there are ways to go around that, but I do think making sure that you have a strategy in place for that kind of category inventory lifecycle can be really helpful.
And then also making sure you're managing your data quality around that indexation management.
I've worked with a lot of brands that might have.
localized inventory and landing pages.
And data issues can sneak in so easily and cause duplication.
They can cause low quality issues with content.
And then this can just be exacerbated.
Let's say if you have real estate across the whole country of the United States or Canada.
and you have different and inaccurate geography permutations, that can be a major issue.
And so that data management really should be tied in with that indexation management protocol and strategy.
So those would be kind of my core technical items I would focus on, the internal linking, the inventory management, indexation management.
Yeah, definitely.
And I I know that that argument that a lot of SEOs do make there is trying to preserve crawl budget and you know
most of us are are well aware of this, but by using a no index in those indexation directives, that doesn't prevent crawling.
I mean, technically Google has said that, oh, it should deprioritize, you know, a no index page from its crawl.
I I actually have not seen that in the wild.
So if you have or anyone else has, I would love to talk about that.
And so with the indexation piece,
Having a note index on a page that might have a variable life cycle of content or inventory that can be confusing to Google.
Like let's say we talk about one week you have a no index, next week you don't.
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