Kristin Demoranville

And lo and behold, we're seeing this in real time with Ukraine, as an example, and other places. Yeah.

And lo and behold, we're seeing this in real time with Ukraine, as an example, and other places. Yeah.

Yeah. And I think the other article recently I just ran into, because obviously I pay attention to a lot of the farming community news, they've been talking about the quality of the soil because of the wars that are going on. What's going to happen to the topsoil because of it? And of course, people are like, that's a stupid thing to worry about a lot. The Earth will just heal itself.

Yeah. And I think the other article recently I just ran into, because obviously I pay attention to a lot of the farming community news, they've been talking about the quality of the soil because of the wars that are going on. What's going to happen to the topsoil because of it? And of course, people are like, that's a stupid thing to worry about a lot. The Earth will just heal itself.

Yes, but the Earth takes a while to heal itself. It's not like it's a snap of the finger and it's magically healed by some massive technology that us humans have created. Probably destroy the planet more if we try to create a technology like that. Let's be honest. But I think the fact that people are looking at this in such a systems thinking approach, this is what's happening here.

Yes, but the Earth takes a while to heal itself. It's not like it's a snap of the finger and it's magically healed by some massive technology that us humans have created. Probably destroy the planet more if we try to create a technology like that. Let's be honest. But I think the fact that people are looking at this in such a systems thinking approach, this is what's happening here.

It's going to affect here. You know, it's all interconnected. And it just goes to show you how fragile the food system is ultimately and how fragile the food supply system is. And again, how do we how do we deal with this? I feel like I spent quite a bit of time, George, educating the cybersecurity community that this is a problem and there's tech there.

It's going to affect here. You know, it's all interconnected. And it just goes to show you how fragile the food system is ultimately and how fragile the food supply system is. And again, how do we how do we deal with this? I feel like I spent quite a bit of time, George, educating the cybersecurity community that this is a problem and there's tech there.

A bit on air, I've talked to people who literally thought that cows were built by hand or that nothing's secret or safe inside the food industry. And I had to 100% clap back and say, your favorite snack recipe is secret. That's just a random example. And then how the machines are made to create your said favorite snack.

A bit on air, I've talked to people who literally thought that cows were built by hand or that nothing's secret or safe inside the food industry. And I had to 100% clap back and say, your favorite snack recipe is secret. That's just a random example. And then how the machines are made to create your said favorite snack.

I worked for a company that they created a machine that suspended eight blueberries in one mix. And they had to do it in such a way that gravity was being restricted. It was very, very engineer crazy. But that patent for that machine is secret. They obviously wouldn't want a competitor to know that. How to suspend blueberries in a mix.

I worked for a company that they created a machine that suspended eight blueberries in one mix. And they had to do it in such a way that gravity was being restricted. It was very, very engineer crazy. But that patent for that machine is secret. They obviously wouldn't want a competitor to know that. How to suspend blueberries in a mix.

So it's just, it's frustrating to me that I have to not only help, I'm obviously helping the food industry and that's great. And I love that. And that's where it fills me up. But I have to like turn around to my competitors.

So it's just, it's frustrating to me that I have to not only help, I'm obviously helping the food industry and that's great. And I love that. And that's where it fills me up. But I have to like turn around to my competitors.

colleagues and be like hey guys are you thinking about this in a you know a holistic manner in which it encompasses everything and what you're doing over here probably is affecting over here and bottom line you're probably hurting a farmer i i it's one of those moments where i'm constantly having to to have that conversation and obviously part of the reason why the podcast is here is to open that space up more and have those conversations and that dialogue between all the different people that are involved in the stakeholders

colleagues and be like hey guys are you thinking about this in a you know a holistic manner in which it encompasses everything and what you're doing over here probably is affecting over here and bottom line you're probably hurting a farmer i i it's one of those moments where i'm constantly having to to have that conversation and obviously part of the reason why the podcast is here is to open that space up more and have those conversations and that dialogue between all the different people that are involved in the stakeholders

Exactly. And it's so great that you brought up that traceability aspect because the food safety side of the house is that's their big thing now, traceability. Because they need to be able to trace it back and what happened in the food. They know that they're going to have to use tech to do this. Basically, they want to check all the way back down to see.

Exactly. And it's so great that you brought up that traceability aspect because the food safety side of the house is that's their big thing now, traceability. Because they need to be able to trace it back and what happened in the food. They know that they're going to have to use tech to do this. Basically, they want to check all the way back down to see.

So that's what they would like to be able to do at some point. But that traceability aspect is already very prevalent in the food side because it's part of their mandate. It's part of the regulations now.

So that's what they would like to be able to do at some point. But that traceability aspect is already very prevalent in the food side because it's part of their mandate. It's part of the regulations now.