Kristin Demoranville
speaker
976 appearances
11 recordings
1 series
first heard Jun 2024
last heard Mar 2025
Kristin Demoranville’s voice in public audio — every appearance, attributed to the second.
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Appearances
Andrew might be able to weigh in on this too, isn't exactly like a money-making role. You can make some money in it, but you basically break even, or you pray to God you break even by the time the season's over. It's so much stuff that they have to deal with. The weather, which is constantly an issue, obviously. The soil, because it's being destroyed. Bugs, because bugs are a problem.
And then human factors. people being jerks around the fields, doing other things. And then now people are saying, oh, you know, they got all these subsidiaries and all these things, but that doesn't necessarily help with what they need to deal with on the back end. And farmers are very concerned about their data. They're very concerned about where it's going.
As the consumer becomes more educated, they're going to want more and more tracking. Like what plant did this particular soybean come from? It might come down to that. And that's an incredible amount of pressure that's put onto the farm. That's more stuff that needs to be dealt with. It's actually been stated in multiple reports that the food industry is a low hanging fruit.
The food industry just needs support and help from all of us. That's really what it needs. And I hope that as people are listening to this, they start to ask questions critically, even when you're watching a TV show like Clarkson's Farm, because there's quite a bit of tech on that. He's got a tractor he drives around with a joystick. Something like that.
Or when you watch like a show about food factories or something like that, do you understand the food safety ramifications of having that crew in there or what that looks like or how they produce? Do you have questions about, you know, follow the network cable? I want people to ask those critical questions. And I have that come to me quite often. How do I get involved in food?
How do I get involved in operational technology security or ICS? How do I get into these things? Stay curious and ask a ton of questions. Get to know the people who work with it because it's the people in process at the end of the day, as we've already said, that are going to make or break a situation.
So with all of that, and your US side, what are some of the most pressing cybersecurity challenges facing the agriculture and food production sectors today? Because that just flows beautifully into what we were talking about.
Speaking of that, will you explain why GPS is important to planning? Because I think a lot of people are like, oh, who cares if GPS knocked out on trackers? You need to care, by the way.
Hey, listeners, I hope you're enjoying this insightful conversation with the Andrews. Just a quick reminder, if you love the show, please share it with your friends, family and coworkers. Also, give us a rating on your listening platform. Believe it or not, it really does help promote the show and reach new listeners.
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The show has just passed 4,000 downloads since we started in October. And we are listened to in 65 countries. It's just amazing. And you're amazing. And your support means the world. Now back to my discussion with the Andrews.
Probably close to 48 hours due to travel.
That's awful.
Well, let's talk about that just a teeny bit. So, and I'm not going to get into the politics. So don't think that that's what this is going to be. We're just talking about the outcomes. The Ukraine is a breadbasket for growing, right?
And now that they can't as much as they need to for even supporting their own country, but they also support out to Europe, that's putting pressure on to other areas that are flourishing in agriculture, such as like the Netherlands, for example. So let's talk a little bit about what that's doing to the rest of the growing area of EU. What's that going to do to the US?
Because we'll have to export if we do, if we choose to do that. In other places in the world, because we've already got food insecurity all over the place anyways, and people who are starving because of various other reasons, global climate change, various other things, other wars. How is this going to affect, in your opinion, the global food economy, if you will?
No, it's okay. And I think it's especially important to talk about this in some capacity because we are a global food supply.
So I think what happens in one area affects the other, even though the US is somewhat insulated and we have our own issues, even the UK to a degree is somewhat insulated, but we still have issues on the borders, on the outside that are going to put pressure on our interior farmers. And since we've already got issues with environmental factors that are causing... It's been so hot in the UK the last
two years, two or three years during farming, during season, that their yields aren't as high and they're driving costs all over the place like you just described. So here in the US, we have some of the similar problems. And I don't think people realize how much of a trigger we're on with some of this. Every bite of food that we take is a privilege.
I always remind myself of that because I understand what it's like to have that moment where the food is in front of you is what you're going to get. And this is what you have to deal with. And if you want to, if you cannot waste it, it will go in the refrigerator and be leftovers for some other amazing meal the next day.
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