Kristin Tynski
speaker
493 appearances
3 recordings
1 series
first heard Mar 2026
last heard 26 Mar
Kristin Tynski’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.
Appearances
I think a lot of people don't realize what they're actually capable of.
And I think there are a lot of people that think they're more capable of certain things than they actually are.
So like understanding the deficiencies and the capabilities both are really important.
Um, and that takes exploration and working with them consistently.
Yeah.
I mean other other things like like visibility within an an AI or w across different AIs or even within AI search, I think like that that sort of thing is also super inaccurate.
Um I'm not even sure like how valuable it is to really even do it.
Uh, I I think you can get like a generalized idea of like you're maybe invisible to them.
But if you're like a brand that's existed within their training data sets, you're not gonna be invisible to them.
It's a weird situation that we're in right now because these AIs are black box and and because there's really like even if even if the model providers wanted to, they couldn't give us deep insight into to why a certain answer was given.
It's always gonna be really rough heuristics try and understand that until we get to next generation systems where we can inspect their actual reasoning process, which I
Thanks for having me.
Yeah.
So well, I guess I'll preface it by saying nobody knows exactly the truth here because these architectures are not completed and some of them may require breakthroughs that we haven't achieved yet.
So the timelines are
not entirely certain, but it's seeming like in the next maybe three to five years we'll have
some of these breakthroughs that will allow for
remediating some of the issues that transformers have and that will be what changes the search and marketing game, I think.
So
I guess you can start by by talking about transformers themselves and the issues that they have.
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