Kristin Tynski

speaker

493 appearances 3 recordings 1 series first heard Mar 2026 last heard 26 Mar

Kristin Tynski’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI, SEO, and the Future of Search · 24 Mar 2026 podcast

Uh they'll learn with you and they'll learn continually as you go.

You won't have to retrain them continually at you know, like half a billion dollars or whatever it currently costs to train a frontier model.

So when that happens, you'll also start to get hyper-personalized agents.

So you'll have an uh an individual AI that is growing with an individual person.

So that that creates like a hyper-personalized specific AI that

is tuned to the intents and the interests and the personality.

and the background in all of the history that that particular AI has built up uh with that person and not in like a add-on like prompt over an existing model like um the model is actually integrating information into its system in a continually learning sort of way uh that's different from the way that transformers are currently doing it.

The other thing that I think will happen is we'll see AI move to the edge.

So right now everything is on these massive server farms.

Um, but next generation AI will be much less compute intensive and will be available, I think, on phones.

And

Again, not sure exactly how long that will take, but when it does happen, I think what the future really is is again individualized AIs that grow with with people as they as they live their lives.

Um and those agents will become over time hyperpersonalized and in a way that's not really transparent between individuals.

Um so there won't be like a like a core, you know, search system.

that's ranking everything, like any search that's done will always inherently be hyper specific to the person that's doing the searching and then whatever the the index says.

Right.

So I I think these models as they become hyper personalized, um, you're going to see a shift in the distribution of content that's that's served to people who are looking for it compared to now.

So like now we have

Uh you know, the the long tail is is sort of invisible in a lot of cases.

So like it's almost a winner take all scenario in terms of like if you're in the top ten search positions or you're currently mentioned by, you know, AI results.

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