Kristoffer Lundberg
speaker
408 appearances
1 recordings
1 series
first heard Jun 2026
last heard 23 Jun
Kristoffer Lundberg’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
But I think the problem occurs when you take the leap about, now we're going to do this amazing, you put out the press release, and we're now putting this huge investment into this, and you haven't done the upfront thought process in terms of, well, what are the risks here?
What are they associated with?
Do we even have the right data for this?
Is this even a profitable investment?
So I think there's a phase of quick iteration.
And let's take an example from us even here.
At this conference, we have a couple of products that we haven't rolled out to everyone.
It's not public.
People can't see it.
But we've handpicked a couple of attendees where we are running essentially a pilot, a very, very iterative example of how was a new experience to go to a conference.
We're testing that, we're getting feedback, but we haven't gone out and made a huge public statement about like, we're now going to do this and it changed this way.
So we're right now still in, you could say like stealth mode, just thinking about how do we get the details right here?
What are the risks when we scale this?
What's going to be the consequences when everyone in the conference is going to start using this product?
How will it change?
So we want to do that upfront thinking as much as possible.
And then once we feel it's ready, then we then launch it.
And hopefully then launch it much, much quicker instead of,
getting through a slow clock of execution because we maybe hadn't thought through the scaling process.
I'm looking forward to hearing more about that.
Showing 181–200 of 408 · page 10 of 21
← Previous
Next →