Kristoffer Lundberg

speaker

408 appearances 1 recordings 1 series first heard Jun 2026 last heard 23 Jun

Kristoffer Lundberg’s voice in public audio — every appearance, attributed to the second.

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Making Risk Flow | The Future of Insurance · Think Slow, Execute Fast: The New Playbook for Vertical AI Transformation in Insurance | Kristoffer Lundberg · 23 Jun 2026 podcast

So I think that discussion is still there.

But similarly, insurance is also just an industry that is inherently selling a product that is about trust and it's dealing with risk.

And so in some way, like the legacy carriers, they are leaning into that more now.

And the panel I have with the CIOs from Don Hancock, MassMutual, so on, they were like, well, that's fine.

We have all these new incumbents.

But at the end of the day, people buy insurance because they want a trusted partner, somebody who's been around for a long time, has the financial stability.

So it's an interesting debate on which one, which I'm sure we'll continue to have over the next couple of years here at the conference as well.

That's fascinating.

So you almost are seeing like a new cycle, because I think you're right.

You still see like the core use of the world, but it still feels like the exception to the rule.

But I think it's going to be interesting in the next few years.

One of the things that are really interesting about this, like a corrugated proposition is they are approaching the angle of disruption from a different perspective.

They're not saying we're going to be cheaper.

They're going to be...

Now everybody talks about we're going to be faster, which is fascinating.

But it's something that probably 10 years ago we were not discussing enough.

And it's something which is completely front of mind to insurers, which is like, how do we provide the best service to our brokers or the insurers?

And now the disruptors are taking a similar approach.

Yeah.

Yeah, so faster, but I think also what I'm looking for now as well is who is thinking about not doing what they did yesterday faster, but building the insurance of tomorrow.

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