Kyle Kaler

I took a lot of things out of my diet, you know, grains, wheat, corn, soy, like all of these things. I took a lot of processed foods out of my diet and couldn't find a whole lot on store shelves that tasted really good as well.

I took a lot of things out of my diet, you know, grains, wheat, corn, soy, like all of these things. I took a lot of processed foods out of my diet and couldn't find a whole lot on store shelves that tasted really good as well.

I took a lot of things out of my diet, you know, grains, wheat, corn, soy, like all of these things. I took a lot of processed foods out of my diet and couldn't find a whole lot on store shelves that tasted really good as well.

And so, yeah, threw all these dried fruits and nuts and seeds in like a food processor and like blended it together and just ate it like that for a snack.

And so, yeah, threw all these dried fruits and nuts and seeds in like a food processor and like blended it together and just ate it like that for a snack.

And so, yeah, threw all these dried fruits and nuts and seeds in like a food processor and like blended it together and just ate it like that for a snack.

I just walked into Whole Foods Markets headquarters in Austin with this product in a bag and was like, hey, I have a product that I think would sell well on your shelves. And, you know, there was a woman at like the front desk that was like, well, do you have an appointment or like anything? And I was like, no, I just I think this would sell well in your stores.

I just walked into Whole Foods Markets headquarters in Austin with this product in a bag and was like, hey, I have a product that I think would sell well on your shelves. And, you know, there was a woman at like the front desk that was like, well, do you have an appointment or like anything? And I was like, no, I just I think this would sell well in your stores.

I just walked into Whole Foods Markets headquarters in Austin with this product in a bag and was like, hey, I have a product that I think would sell well on your shelves. And, you know, there was a woman at like the front desk that was like, well, do you have an appointment or like anything? And I was like, no, I just I think this would sell well in your stores.

And she looked at me like I was a little crazy and was like, OK, we'll give it to me and I'll give it to the buyer. A few days later, got an email from the cereal buyer and said, hey, I got your product and I think this is great. Let's talk about if you guys want to be on shelves.

And she looked at me like I was a little crazy and was like, OK, we'll give it to me and I'll give it to the buyer. A few days later, got an email from the cereal buyer and said, hey, I got your product and I think this is great. Let's talk about if you guys want to be on shelves.

And she looked at me like I was a little crazy and was like, OK, we'll give it to me and I'll give it to the buyer. A few days later, got an email from the cereal buyer and said, hey, I got your product and I think this is great. Let's talk about if you guys want to be on shelves.

At that point, now the work begins for us to set up the relationship with the distributor. So we sell to the distributor. The distributor then sells to the retailer.

At that point, now the work begins for us to set up the relationship with the distributor. So we sell to the distributor. The distributor then sells to the retailer.

At that point, now the work begins for us to set up the relationship with the distributor. So we sell to the distributor. The distributor then sells to the retailer.

And, you know, we recently raised prices last year for the first time in, gosh, six or seven years. And we're not making any more money off of that price increase at all. So, yeah, we have to raise prices or else we'll just never survive.

And, you know, we recently raised prices last year for the first time in, gosh, six or seven years. And we're not making any more money off of that price increase at all. So, yeah, we have to raise prices or else we'll just never survive.

And, you know, we recently raised prices last year for the first time in, gosh, six or seven years. And we're not making any more money off of that price increase at all. So, yeah, we have to raise prices or else we'll just never survive.

That's a great question, and I'm trying to be really careful about what I say and how I say it. Yeah, it is fun. Complex? It can be complex, yes.

That's a great question, and I'm trying to be really careful about what I say and how I say it. Yeah, it is fun. Complex? It can be complex, yes.