Kyle Napierkowski

That's a really good way to put it.

Yeah.

So this is, you know, because of this day and age with the access to the data and access to the tools to process that data, we're able to do things that, you know, in the history of dream research, you could never do.

It was always on, you know, a single dream journal or a single couple case studies of individuals.

But yeah, people are posting their dreams all over the web, different forums, dream apps that we have partnerships with, et cetera, and posting that for public consumption.

So we're able to take those dream reports that are all around the web, match it with the dreamer's other online activity, and do things about those dreamers.

So in this case, unemployment.

We have the sort of data set of users that are out on the web talking about job hunting or being unemployed or things like that, losing their job.

So that's the sort of seed audience.

And then we can match that with our dream audience and find those people that are specifically unemployed and having dreams and compare that to people that are not unemployed and see what are the differences between those two populations.

really everything that you're going through you're digesting subconsciously and that's going to appear somehow in in your dreaming world and the more of it in the more uh sort of weight of that sort of psychological digestion then the more likely it is to show up in any given dream now again you know we each every night we have you know three to five dreams maybe we remember one maybe we only remember a dream every week or every month or something like that but

This is all going on continuously.

And yeah, that's all that material shows up.

But funny, interesting kind of stat.

There's been some research that shows that the sort of messages that we have or the things that are showing up in our dreams are twice as likely to be incorporated into our actions.

as the waking thoughts that we have about that topic.

So maybe that's something that you've, you know, encountered that you have a dream about that's a sort of foreboding message about some upcoming event or something and you kind of are like, oh, I'm definitely going to listen to that.

It hits at a deeper level and I think there's some, you know, that kind of goes to show that like there's some power to this sort of subconscious activity that's going on coming out through our dreams.

Your dreams might be telling you to do that.

That might be one thing if you are thinking, you know, if there's a part of you that's saying, hey, we got to do something different here.