Kyle Napierkowski

That concern in your waking life that I'm not having enough fun or that I'm not engaged enough with life, that would be likely to show up.

So absolutely, there's going to be, whether you actually are doing it and happy with it or you're not and you want to be doing it, it's all there.

So we think dreams are the data source of 2026.

It's the big thing, the big new thing.

That's a really good way to put it.

Yeah.

So this is, you know, because of this day and age with the access to the data and access to the tools to process that data, we're able to do things that, you know, in the history of dream research you could never do.

It was always on, you know, a single dream journal or a single couple case studies of individuals.

But yeah, um, people are posting their dreams all over the web, different, uh, different forums, dream apps that we have partnerships with, et cetera, and, uh, posting that for public consumption.

So we're able to take, um, take those, those dream reports that were, that are all around the web, um, match it with the sort of, um, the sort of, uh, dreamers other online activity and do things about, uh, about those dreamers.

So in this case, you know, unemployment, um,

We have the sort of data set of users that are out in the web talking about job hunting or being unemployed or things like that, losing their job.

So that's the sort of seed audience.

And then we can match that with our dream audience and find those people that are specifically unemployed and having dreams and compare that to people that are not unemployed and see what are the differences between those two populations.

really everything that you're going through you're digesting subconsciously and that's going to appear somehow in in your dreaming world and the more of it in the more uh sort of weight of that sort of psychological digestion then the more likely it is to show up in any given dream now again you know we each every night we have you know three to five dreams maybe we remember one maybe we only remember a dream every week or every month or something like that but

This is all going on continuously.

And yeah, that's all that material shows up.

But funny, interesting kind of stat.

There's been some research that shows that the sort of messages that we have or the things that are showing up in our dreams are twice as likely to be incorporated into our actions.

as the waking thoughts that we have about that topic.