Kyle Risdall

People here, from here, price and elasticity.

This is my budget.

This is my budget.

I've got, you know, $12 for lunch, and that's all I can spend.

I've got, you know, $12 for lunch, and that's all I can spend.

Give it a whirl, you know?

Give it a whirl, you know?

I mean, I'd be perfectly happy selling a little bit more white meat.

I mean, I'd be perfectly happy selling a little bit more white meat.

You know, the margins are actually there.

You know, the margins are actually there.

Costco is, of course, the king of the $1.50 hot dog.

Costco is, of course, the king of the $1.50 hot dog.

They do a pretty good and cheap pizza, too.

They do a pretty good and cheap pizza, too.

But one of its locations up in Napa Valley has become a surprise favorite for the wine aware locals hunting for deals on difficult to find bottles.

But one of its locations up in Napa Valley has become a surprise favorite for the wine aware locals hunting for deals on difficult to find bottles.

Georgia Wells had that story in The Wall Street Journal.

Georgia Wells had that story in The Wall Street Journal.

Welcome to the program.