Kyle Risdall

Welcome to the program.

So this Costco up in Napa is relatively new, a little bit more than a year, yet it rapidly became a favorite of the wine cognoscenti up there.

So this Costco up in Napa is relatively new, a little bit more than a year, yet it rapidly became a favorite of the wine cognoscenti up there.

How did that happen?

How did that happen?

And prices reflect that.

And prices reflect that.

The catch, of course, with these prices is that Costco demands from its wholesalers, if you will, its sources, a discount.

The catch, of course, with these prices is that Costco demands from its wholesalers, if you will, its sources, a discount.

So how does this all work?

So how does this all work?

You know, they are cheaper, but they're still not cheap.

You know, they are cheaper, but they're still not cheap.

I mean, there's a picture in this piece of a Chateau Margaux for like 675 bucks.

I mean, there's a picture in this piece of a Chateau Margaux for like 675 bucks.

So, you know, everything's relative.

So, you know, everything's relative.

I was intrigued to read that Costco is, I'm not going to call it a game because it's actually serious business, but they are leaning way in on this and doing this sort of treasure hunt thing where they sort of rotate their stock to keep people coming back and looking for better bargains.

I was intrigued to read that Costco is, I'm not going to call it a game because it's actually serious business, but they are leaning way in on this and doing this sort of treasure hunt thing where they sort of rotate their stock to keep people coming back and looking for better bargains.

Did you partake, shall we say?